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Product
Dashboards
Accessible set of dashboards for every team.
Insights
Automated and actionable insights.
Alerts
Keep your finger on the pulse with custom notifications.
Use Cases
Leadership
Build data-driven teams with an overview of your core business KPIs
Marketing
Optimise customer acquisition from your website and ads data.
Sales
Accelerate your sales velocity with powerful pipeline breakdowns.
Product
Optimise your customer onboarding, engagement, and retention.
Finance
Monitor all your customer revenue and subscription metrics.
Integrations
Resources
Blog
Learn best practices and discover insights on data, strategy, and culture.
SaaS Metrics Dictionary
Learn the most important metrics in SaaS
Investor Relations Handbook
Lessons from 100+ interviews on how to get the most our of your investors.
Company
About Us
Learn about our story and our mission statement.
Team
Learn more about our team and our values.
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Get ad analytics, insights and alerts from
Instagram Business
Setup takes minutes. No engineering required.
Get Started
Connect
Instagram Business
Quickly gauge ads data
Easily visualise your ads data with plug-and-play dashboards so you can track your ads KPIs.
Improve ad engagement
Understand what drives ad engagement with automated insights. Create ads that resonate with your audience.
Get alerts on campaign data
Get notified about changes in campaign data with automated alerts. React faster and run more experiments.
Easily monitor your ad performance
A fast and simple way to track your core ads metrics like spend, CPC, and conversions.
Actionable insights on ads data
Discover what drives click-throughs and conversions so you can optimise campaigns.
Stay on track with your most important goals
Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Set Up Powerful Alerts
Keep your finger on the pulse by building workflows using important events from your data.
Coming Soon...
Quickly Analyse Core Metrics
Track and report on the most important metrics out of the box.
Coming Soon...
Explore Metrics Dictionary
Explore Other Integrations
Calliper connects to all your core SaaS tools for deeper and richer customer insights.
Hubspot
Google Analytics
Mixpanel
Segment
Stripe
Explore All Integrations
Join other fast growing SaaS startups using Calliper.
Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.
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Instagram Business
integration is currently in Beta.
We're currently testing this integration with a handful of customers. Leave your email below if you want to join the beta and get early access.
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