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Get marketing analytics, insights and alerts from

Google Analytics

Setup takes minutes. No engineering required.

Discover traffic and lead drivers

Adopt a more data-driven, iterative marketing approach. Focus on the most effective channels to increase ROI.

Improve campaign performance

Get simple and actionable data on your best performing campaigns and easily share them with the team.

Get alerts on marketing events

Craft personalised notifications based on shifts in your marketing metrics and stay on top of your web traffic.

Easily monitor your web traffic

Gauge the health of your core marketing metrics quickly. Visualise your traffic sources across campaigns, channels and sources.

Actionable insights on web traffic

Reveal what drives conversions, signups, and new visitors.

Stay on track with your most important goals

Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Calliper - Mission Control Overview

Set Up Powerful Alerts

Keep your finger on the pulse by building workflows using important events from your data.
New Lead
When a lead event is triggered.
New Campaign Started
When we see traffic with new Campaign name above X new sessions.
New Page Traffic
When we see traffic to a new page above X new sessions.
High Leads Volume
When you receive more than X leads in a single day.
High Traffic
When you receive more than X new visitors in a given day.
New Referrer
When a new referrer generates above X sessions.
Custom GA Event
When a GA event is triggered above X times in a day.

Quickly Analyse Core Metrics

Track and report on the most important metrics out of the box.
Viral Coefficient
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Sessions
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Return On Advertising Spend (ROAS)
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Pages per Session
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Page Views
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Organic Search Traffic
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New Visitors
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Marketing Qualified Leads (MQL)
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Leads
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Lead Conversion Rate (LCR)
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Engagement Rate (ER)
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Engaged Sessions (ES)
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Email Open Rate (EOR)
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Email Click-Through Rate (CTR)
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Customer Acquisition Cost (CAC)
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Average Session Duration (ASD)
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Average Page View Time (APVT)
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Explore Other Integrations

Calliper connects to all your core SaaS tools for deeper and richer customer insights.
Segment
Segment
Stripe
Stripe
Mixpanel
Mixpanel
Hubspot
Hubspot
Amplitude
Amplitude

Join other fast growing SaaS startups using Calliper.

Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.