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Product
Dashboards
Accessible set of dashboards for every team.
Insights
Automated and actionable insights.
Alerts
Keep your finger on the pulse with custom notifications.
Use Cases
Leadership
Build data-driven teams with an overview of your core business KPIs
Marketing
Optimise customer acquisition from your website and ads data.
Sales
Accelerate your sales velocity with powerful pipeline breakdowns.
Product
Optimise your customer onboarding, engagement, and retention.
Finance
Monitor all your customer revenue and subscription metrics.
Integrations
Resources
Blog
Learn best practices and discover insights on data, strategy, and culture.
Investor Match
Find the lead investor for your next round in minutes.
SaaS Metrics Dictionary
Learn the most important metrics in SaaS
Investor Relations Handbook
Lessons from 100+ interviews on how to get the most our of your investors.
Company
About Us
Learn about our story and our mission statement.
Team
Learn more about our team and our values.
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Get marketing analytics, insights and alerts from
Google Analytics
Setup takes minutes. No engineering required.
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Connect
Google Analytics
Discover traffic and lead drivers
Adopt a more data-driven, iterative marketing approach. Focus on the most effective channels to increase ROI.
Improve campaign performance
Get simple and actionable data on your best performing campaigns and easily share them with the team.
Get alerts on marketing events
Craft personalised notifications based on shifts in your marketing metrics and stay on top of your web traffic.
Easily monitor your web traffic
Gauge the health of your core marketing metrics quickly. Visualise your traffic sources across campaigns, channels and sources.
Actionable insights on web traffic
Reveal what drives conversions, signups, and new visitors.
Stay on track with your most important goals
Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Set Up Powerful Alerts
Keep your finger on the pulse by building workflows using important events from your data.
New Lead
When a lead event is triggered.
New Campaign Started
When we see traffic with new Campaign name above X new sessions.
New Page Traffic
When we see traffic to a new page above X new sessions.
High Leads Volume
When you receive more than X leads in a single day.
High Traffic
When you receive more than X new visitors in a given day.
New Referrer
When a new referrer generates above X sessions.
Custom GA Event
When a GA event is triggered above X times in a day.
Quickly Analyse Core Metrics
Track and report on the most important metrics out of the box.
Viral Coefficient
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Sessions
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Return On Advertising Spend (ROAS)
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Pages per Session
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Page Views
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Organic Search Traffic
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New Visitors
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Marketing Qualified Leads (MQL)
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Leads
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Lead Conversion Rate (LCR)
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Engagement Rate (ER)
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Engaged Sessions (ES)
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Email Open Rate (EOR)
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Email Click-Through Rate (CTR)
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Customer Acquisition Cost (CAC)
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Average Session Duration (ASD)
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Average Page View Time (APVT)
Learn More
Explore Metrics Dictionary
Explore Other Integrations
Calliper connects to all your core SaaS tools for deeper and richer customer insights.
Mixpanel
Stripe
Hubspot
Segment
Amplitude
Explore All Integrations
Join other fast growing SaaS startups using Calliper.
Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.
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Google Analytics
integration is currently in Beta.
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