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Product
Dashboards
Accessible set of dashboards for every team.
Insights
Automated and actionable insights.
Alerts
Keep your finger on the pulse with custom notifications.
Use Cases
Leadership
Build data-driven teams with an overview of your core business KPIs
Marketing
Optimise customer acquisition from your website and ads data.
Sales
Accelerate your sales velocity with powerful pipeline breakdowns.
Product
Optimise your customer onboarding, engagement, and retention.
Finance
Monitor all your customer revenue and subscription metrics.
Integrations
Resources
Blog
Learn best practices and discover insights on data, strategy, and culture.
Investor Match
Find the lead investor for your next round in minutes.
SaaS Metrics Dictionary
Learn the most important metrics in SaaS
Investor Relations Handbook
Lessons from 100+ interviews on how to get the most our of your investors.
Company
About Us
Learn about our story and our mission statement.
Team
Learn more about our team and our values.
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Apollo
Setup takes minutes. No engineering required.
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Connect
Apollo
Discover win rate drivers
Understand what's working and what isn’t. Adopt a more data-driven sales approach and iterate faster on strategies.
Increase sales velocity
Gauge the health of core, up-to-date sales metrics easily. No more clunky spreadsheets or dashboards.
Improve team performance
Easily assign sales goals to each team member. Identify key team contributors and understand the effects of their work.
Easily monitor the health of your pipeline.
A fast and simple way to track your core sales metrics. Visualise your pipeline, so you can identify bottlenecks easily.
Get actionable sales insights
Discover what drives sales growth and make sales decisions based on data rather than intuition.
Stay on track with your most important goals
Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Set Up Powerful Alerts
Keep your finger on the pulse by building workflows using important events from your data.
New Pipeline Deal
When a new deal is added to the pipeline.
Deal Won
When a deal is won.
Close Date Overdue
When a deal’s due date has passed.
Lost Deal
When a deal is lost in the pipeline.
New Deal For Existing Account
When a new deal for an account that is already in the pipeline.
Enters Specific Stage
When a deal enters a predetermined stage in the pipeline.
Deal Stuck
When a deal doesn’t move from a specific stage for more than X days.
Deal Closing Soon
When a deal is X days away from its due date.
Stage Concentration
When there are more than X deals in a specified stage.
Quickly Analyse Core Metrics
Track and report on the most important metrics out of the box.
Sales Win Rate
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Sales Velocity
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Pipeline
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Re-activation MRR
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Quota Attainment
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Lost Deals
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Leads
Learn More
Email Open Rate (EOR)
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Email Click-Through Rate (CTR)
Learn More
Customer Acquisition Cost (CAC)
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Booked Sales
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Average Sales Cycle (ASC)
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Average Deal Size (ADS)
Learn More
Explore Metrics Dictionary
Explore Other Integrations
Calliper connects to all your core SaaS tools for deeper and richer customer insights.
Google Analytics
Segment
Hubspot
Stripe
Amplitude
Explore All Integrations
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Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.
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Apollo
integration is currently in Beta.
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